Cross Sell Program

Every guest wants to make the most of their time in Amsterdam, and many are looking for more than just one experience.


The Cross-Sell Program makes it easy to recommend other tours and experiences from across our collection of brands. Once a guest has enjoyed their tour or experience with you, share your recommendations. It's a simple way to help them discover even more - and you're rewarded for every additional booking you help make. This isn't a one-off campaign. It's part of how we do things here.


On this page, you'll find everything you need to know about how the program works, how you earn commission, and how guests are thanked with a discount on their next booking through you. We've also addressed frequently asked questions below.

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Why does this initiative exist?
In recent years, Flagship has expanded to include more boat, bike and walking tours (including lekker food tours), a hands-on Stroopwafel Experience, cocktail workshops, high-end dinner and evening cruises, private group tours, day trips to popular towns outside Amsterdam, and more - and many guests don't realise it.

So, to help guests make the most of their visit to Amsterdam, we want to make sure they know about all the wonderful experiences they can enjoy with us. And to sweeten the deal, we're giving them a 15% discount to say thank you for booking an additional experience with us.

How it works
Every employee receives a personal discount code -for example, JENNA15 - to share with guests following their experience with you. Guests who use your code to book an additional experience will receive 15% off that booking.

Example:
"You mentioned you also wanted to do the Food Tour. Here's my discount code - it'll give you 15% off when you book."Every time your code is used by a guest for an additional booking, you earn 5% commission on the full booking value. Commission is paid monthly together with your salary. This is an extra reward and does not replace any existing bonuses or incentives.

Participating Brands
Tours and experiences from the below brands are included in the program.


Exclusions
  • Pop up partnerships (eg. Bouillon x Flagship Tour) 


What you need to know
  • Your personalised code has been emailed to you, make sure you check your junk/spam. It can also be found in your Shiftbase profile. 
  • Flyers are available to collect from your workplace. Please ask management for these. 
  • This initiative is for returning customers, not walk-ins.
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Frequently Asked Questions

When can I share my personal code? 

Your personal code is to encourage repeat business only. Once guests have enjoyed an experience, you can share your recommendations on what else to see, do and experience whilst in Amsterdam, and offer your personal discount code to sweeten the deal.

This is not a code to share with walk ins and first time purchasers.

How do I get my personal discount code?

Check your email, it should have landed directly in your inbox. If not, it may be in your junk or spam. You can also find it conveniently in your shiftbase account. 

If you're still unsure, check with your manager or email marketing@flagshipamsterdam.com 

Can a guest use my discount code more than once for different activities?

Yes! Your personalised code is to incentivse people to enjoy more products from across the Flagship Group.

Are the bookings with personal codes being checked?

100%. All bookings are being reviewed for approval prior to payment of commissions. This ensures that codes are being used correctly. Misuse of personal codes means you may be removed from the cross sell initiative, meaning you will no longer be able to earn a commission. 

Do I mention to guests that I earn a commission?

No. This, along with pushy or aggressive sales tactics will not be tolerated. First and foremost, this is a surprise and delight moment for guests, in addition to their already wonderful guest experience. 

If one guest books four tickets in a single booking, does that count as one cross sell or four commissions? 

In this scenario, it counts as one booking and you would receive commission on the entire booking value. The 5% commission does not change if people book together or not.  

Do I receive commission on every return booking made with my code?

Yes! It's as simple as that! 

How much commission do I earn per booking?

5% on the total value of the booking on return bookings where your code is used.

Do I need to work a minimum number of shifts to qualify?

If you're working, you have the opportunity to earn commissions!

When is the commission paid out?

Monthly, alongside your regular pay. Please know bookings are being checked and approved prior to payment of commission.

Where can I find my code if I forget it? 

Firstly, check your shift base or your inbox. If not, ask your manager or email marketing@flagshipamsterdam.com 

Can I share my code with friends and family? 

You can access 25% discount for family and friends from HR. Just get in touch with HR for this.  

Can I share my code publicly online? 

No, this is your personal code to use for returning guests only. It is not to be shared publicly online.

Does my code ever expire?

Only once you leave the Flagship family your code will expire. 

Do I earn commission on the discounted price or the original booking value?

Commission is paid on the total value of the booking paid by the customer.

What happens if a booking is cancelled or refunded?

Then no commission is paid. Commission is only paid on completed bookings.

If I’m working with another crew member, whose code should we use?

If you're working a shift with someone else (for example, a skipper and a host), please rotate whose code you share with guests, so everyone has a fair opportunity to earn.

When should I mention another activity? 

Storytelling should be natural and not forced. Find opportunities within your storytelling to mention classic dutch things - like eating stroopwaffles, riding a bike or seeing the city by boat at any time of the day. Then at the end of the tour, share the flyer and your discount code with guests. If you're recommending things to guests throughout, this may also be the right time to mention it - we're empowering you to find the right time that makes sense for your guests. However, pushy and aggressive sales tactics won't be tolerated. The guest experience is still the number 1 priority! 

Is my personal code sensitive to capital letters? 

No - your code will work with or without capital letters. So it could be written "Jenna15" or jenna15" and it will still apply the discount code. 

How to: Cross Sell

From start to finish, guests already enjoy many moments of interaction on their tours and throughout their experiences. Here are some examples of how you can naturally interact with guests

Write your awesome label here.
Write your awesome label here.
Write your awesome label here.